Skip to content
Base44 SEO Journal

Local SEO for a Base44 business website: the checklist

Building a local business website on Base44? Here's what matters for local search: Google Business Profile, NAP details, LocalBusiness schema, location pages and reviews.

9 min read

For a local business, the website is the smaller half of local SEO. The bigger half is your Google Business Profile, your reviews, and whether your name, address and phone number match everywhere they appear. Base44 can build the website side well: it handles the technical basics on a custom domain, and it ships templates for roofers, salons, restaurants and gyms. Here’s the checklist for both halves.

The technical setup is in the Base44 SEO guide. This post covers what’s specific to local search.

1. Put the site on a custom domain

This comes first for every Base44 site, and it matters more for a local business, whose customers type the name into Google. Base44’s docs call a custom domain “the single biggest improvement you can make to your search visibility.” It needs the Starter plan or above. The custom domain guide has the DNS records.

2. Set up your Google Business Profile

For local searches, Google usually shows map results above the regular listings, and those come from your Google Business Profile. Your website is one input to it.

  • Pick the most specific primary category that fits your business.
  • Choose storefront or service area correctly. If customers don’t come to you, hide the address and set service areas.
  • Fill in everything: hours, services, photos, a description, a booking or quote link to your Base44 site.
  • Ask every customer for a review, and reply to them. Reviews and responses are among the few things you control that consistently move map rankings.

Base44’s own SEO docs make the link between the two: create or update your Google Business Profile “using the same name, address, and phone number that appear in your app.”

3. Make your business details identical everywhere

Your name, address and phone number (often called NAP) should read the same on your site, your profile and every directory. Put them in the site footer as plain text, since Base44’s docs recommend “a clear business details section in the footer with the registered business name, full physical address, phone number, and a professional contact email.”

Format matters less than consistency. “Suite 4” on one site and “#4” on another is fine. A different phone number or an old address isn’t.

4. Add LocalBusiness structured data

Base44 doesn’t generate LocalBusiness schema, so ask for it. From Base44’s docs, lightly adapted:

Generate JSON-LD "LocalBusiness" schema for our business and add it to the Contact page,
including our name, address, phone number, opening hours and geo-coordinates. Use the
most specific LocalBusiness subtype that fits, such as "RoofingContractor" or "HairSalon".

Validate it afterwards. The structured data guide explains a Base44-specific wrinkle with Google’s Rich Results Test and how to work around it.

5. Build one strong page per service

A roofing company needs a page for roof repair, one for replacement, one for inspections. Each should answer what a customer asks before calling: what it involves, rough cost, how long it takes, the areas you cover, and proof such as photos and reviews.

Give each page a title and description on the SEO & GEO page’s Meta tags tab. “Roof repair in Leeds | Smith Roofing” beats “Services | Smith Roofing.” See the meta tags guide.

6. Be careful with city pages

Pages for each town you serve can work, when each one says something specific: jobs you’ve done there, local regulations, travel times, a team member based nearby. Pages that are the same text with the city name swapped read as thin content, and Google tends to ignore them. Five good location pages beat fifty templated ones.

7. Make it easy to contact you

Local visitors want to call, book or ask for a quote. A tap-to-call link, a short quote form and your hours near the top of every page do more for conversions than anything else on this list. For a form that notifies you by email, Slack or WhatsApp without extra setup, see the contact form guide.

Local newspaper coverage, a sponsorship page on a local club’s site, membership of a trade association, a chamber of commerce listing: these are the links that help a local business. They also send customers.

What to do next

  1. Connect your custom domain and put your business details in the footer.
  2. Complete your Google Business Profile and link it to your Base44 site.
  3. Add LocalBusiness schema to your contact page.
  4. Build out one page per service with its own title and description.
  5. Start asking every customer for a review.

Found something wrong or out of date? Base44 ships changes every week and we'd rather fix a guide than let it rot.

Frequently asked questions

Is Base44 good for a local business website?
It can be. Base44 has templates for local businesses such as roofers, salons, restaurants and gyms, and handles the technical basics on a custom domain. Local rankings depend far more on your Google Business Profile, reviews and consistent business details than on the website builder.
What is the most important local SEO step?
A complete, verified Google Business Profile with the right category, service area or address, hours, photos and a steady stream of genuine reviews. Your website supports it by matching the same name, address and phone number and giving Google pages to link to.
Should I create a page for every city I serve?
Only where you have something specific to say about each place, such as jobs you've done there, local pricing or team members. Near-identical pages with the city name swapped in are thin content and tend to be ignored or filtered.
How do I add LocalBusiness schema in Base44?
Ask the AI chat to add valid JSON-LD LocalBusiness schema to your contact or location page with your business name, address, phone, hours and geo-coordinates, using only details visible on the page. Then validate it with Google's Rich Results Test.

Read next

Keep going